TRA CỨU
Các bộ sưu tập
Skip Navigation Links.
Thư mục - Vốn tư liệu
Join the conversation

Join the conversation : How to engage marketing-weary consumers with the power of community, dialogue, and partnership

 Jaffe, Joseph,
 John Wiley & Sons, 2007 ISBN: 9780470137321
 Hoboken, N.J. : xix, 300 p. ; 23 cm. English
Business communicationCustomer relationsRelationship marketingQuản trị kinh doanhMarketingTiếp thịKinh doanhKhách hàng
Mô tả biểu ghi
ID:29329
DDC 658.8343
Tác giả CN Jaffe, Joseph,
Nhan đề Join the conversation : How to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.
Thông tin xuất bản Hoboken, N.J. :John Wiley & Sons,2007
Mô tả vật lý xix, 300 p. ;23 cm.
Phụ chú Sách quỹ châu Á.
Tóm tắt With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives
Thuật ngữ chủ đề Business communication
Thuật ngữ chủ đề Customer relations
Thuật ngữ chủ đề Relationship marketing
Thuật ngữ chủ đề Quản trị kinh doanh-Tiếp thị-Khách hàng-TVĐHHN.
Từ khóa tự do Marketing
Từ khóa tự do Tiếp thị
Từ khóa tự do Kinh doanh
Từ khóa tự do Khách hàng
Từ khóa tự do Business communication
Từ khóa tự do Customer relations
Địa chỉ 100TK_Tiếng Anh-AN(1): 000075203
MARC
Hiển thị đầy đủ trường & trường con
TagGiá trị
00000000cam a2200000 a 4500
00129329
0021
00439533
005202105071407
008131014s2007 xxu eng
0091 0
020[ ] |a 9780470137321
035[ ] |a 123485274
035[# #] |a 123485274
039[ ] |a 20241125204759 |b idtocn |c 20210507140722 |d anhpt |y 20131014094425 |z hangctt
041[0 ] |a eng
044[ ] |a xxu
082[0 4] |a 658.8343 |b JAF
100[1 ] |a Jaffe, Joseph, |d 1970.
245[1 0] |a Join the conversation : |b How to engage marketing-weary consumers with the power of community, dialogue, and partnership / |c Joseph Jaffe.
260[ ] |a Hoboken, N.J. : |b John Wiley & Sons, |c 2007
300[ ] |a xix, 300 p. ; |c 23 cm.
500[ ] |a Sách quỹ châu Á.
520[ ] |a With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives
650[0 0] |a Business communication
650[0 0] |a Customer relations
650[0 0] |a Relationship marketing
650[1 7] |a Quản trị kinh doanh |x Tiếp thị |x Khách hàng |2 TVĐHHN.
653[0 ] |a Marketing
653[0 ] |a Tiếp thị
653[0 ] |a Kinh doanh
653[0 ] |a Khách hàng
653[0 ] |a Business communication
653[0 ] |a Customer relations
852[ ] |a 100 |b TK_Tiếng Anh-AN |j (1): 000075203
890[ ] |a 1 |b 0 |c 0 |d 0
Dòng Mã vạch Bản sao Nơi lưu Tình trạng Cho phép yêu cầu
1 000075203 1 TK_Tiếng Anh-AN
#1 000075203
Nơi lưu TK_Tiếng Anh-AN
Tình trạng