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Communication Vision National Image Building from the Complementation of Official Opinion and Public Opinion

Communication Vision National Image Building from the Complementation of Official Opinion and Public Opinion

 Jiang, Zuosu.
 p84-p91 中文
Khoa học xã hội & nhân văncommunication vision.national image.official opinion.国家形象.官方舆论场.民间舆论场.传播视野.+ 1 từ khóa
Tác giả CN Jiang, Zuosu.
Nhan đề Communication Vision: National Image Building from the Complementation of Official Opinion and Public Opinion / Jiang Zuosu, Li Li
Mô tả vật lý p84-p91
Tóm tắt The shaping and spreading of Chinese national image is a long-term systematic, project, which need to establish a national coordination mechanism for overall planning and management of the national image. Mass communication is vital for the shaping of the national image, and on the basis of the existing media ecology in China, a further integration of official and folk resources is needed in order to improve its influence on international public opinion. This article, from the political communication perspective, and taking the political science research “positive interaction between the state and civil society” as its theoretical basis points, embarks that, the shaping and spreading of Chinese national image should rely on not only the official opinion’s systematic combing of the core elements, but also public opinion’s full excavation of the national image differentiation characteristics, implement the benign interaction between the nation and its civil, and determine the national image positioning and communication dead zones on the basis of getting through official opinion and public opinion
Tóm tắt 树立当代中国国家形象,开展持续有效的国家形象对外传播是国家软实力建设的重要课题.国家形象塑造和传播是一项长期的系统工程,需要建立国家级的统筹协调机制进行规划和管理.大众传播对于国家形象的塑造至关重要,需在现有媒体生态的基础上进一步整合官方和民间资源,全面提升对国际舆论的影响力.本文从政治传播视野出发,以政治学的研究成果“国家与市民社会良性互动”为理论基点,认为对国家形象的塑造和传播既要依靠官方舆论场对核心要素进行系统梳理,又要依靠民间舆论场对国家形象差异化特色进行充分挖掘,实施国家与公民的良性互动,在打通官方舆论场和民间舆论场基础上,弥合国家形象传播的盲区
Thuật ngữ chủ đề Khoa học xã hội & nhân văn-TVĐHHN.
Từ khóa tự do communication vision.
Từ khóa tự do national image.
Từ khóa tự do official opinion.
Từ khóa tự do 国家形象.
Từ khóa tự do 官方舆论场.
Từ khóa tự do 民间舆论场.
Từ khóa tự do 传播视野.
Từ khóa tự do public opinion.
Tác giả(bs) CN Li, Li.
Nguồn trích Journal of Huazhong Normal University（Humanities and Social Sciences)- 2014, Vol 53, N.6
MARC
Hiển thị đầy đủ trường & trường con
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520[ ] |a The shaping and spreading of Chinese national image is a long-term systematic, project, which need to establish a national coordination mechanism for overall planning and management of the national image. Mass communication is vital for the shaping of the national image, and on the basis of the existing media ecology in China, a further integration of official and folk resources is needed in order to improve its influence on international public opinion. This article, from the political communication perspective, and taking the political science research “positive interaction between the state and civil society” as its theoretical basis points, embarks that, the shaping and spreading of Chinese national image should rely on not only the official opinion’s systematic combing of the core elements, but also public opinion’s full excavation of the national image differentiation characteristics, implement the benign interaction between the nation and its civil, and determine the national image positioning and communication dead zones on the basis of getting through official opinion and public opinion
520[ ] |a 树立当代中国国家形象,开展持续有效的国家形象对外传播是国家软实力建设的重要课题.国家形象塑造和传播是一项长期的系统工程,需要建立国家级的统筹协调机制进行规划和管理.大众传播对于国家形象的塑造至关重要,需在现有媒体生态的基础上进一步整合官方和民间资源,全面提升对国际舆论的影响力.本文从政治传播视野出发,以政治学的研究成果“国家与市民社会良性互动”为理论基点,认为对国家形象的塑造和传播既要依靠官方舆论场对核心要素进行系统梳理,又要依靠民间舆论场对国家形象差异化特色进行充分挖掘,实施国家与公民的良性互动,在打通官方舆论场和民间舆论场基础上,弥合国家形象传播的盲区
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653[ ] |a communication vision.
653[ ] |a national image.
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653[ ] |a 国家形象.
653[ ] |a 官方舆论场.
653[ ] |a 民间舆论场.
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773[ 0] |t Journal of Huazhong Normal University（Humanities and Social Sciences) |g 2014, Vol 53, N.6
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