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The Club Store Effect Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases

The Club Store Effect Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases

 Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal
 2018.
 p.193-p.207. English
Public health,Packaged food purchases,Selection on observables and unobservablesWarehouse club format,Nutrition,
Tác giả CN Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal
Nhan đề The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases / Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal
Thông tin xuất bản 2018.
Mô tả vật lý p.193-p.207.
Tóm tắt This article studies the impact of shopping at the warehouse club format on households’ purchases of packaged food for the home. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households’ longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of packaged food purchases attributable to shopping at this format. Because there is no effect on the nutritional quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods, and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.
Từ khóa tự do Public health,
Từ khóa tự do Packaged food purchases,
Từ khóa tự do Selection on observables and unobservables
Từ khóa tự do Warehouse club format,
Từ khóa tự do Nutrition,
Tác giả(bs) CN Grewal, Dhruv
Tác giả(bs) CN Ma, Yu
Nguồn trích Journal of Marketing Research: April 2018, - Vol. 55, No. 2.
MARC
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100[1 ] |a Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal
245[1 0] |a The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases / |c Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal
260[ ] |c 2018.
300[1 0] |a p.193-p.207.
520[ ] |a This article studies the impact of shopping at the warehouse club format on households’ purchases of packaged food for the home. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households’ longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of packaged food purchases attributable to shopping at this format. Because there is no effect on the nutritional quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods, and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.
653[ ] |a Public health,
653[ ] |a Packaged food purchases,
653[ ] |a Selection on observables and unobservables
653[ ] |a Warehouse club format,
653[0 ] |a Nutrition,
700[ ] |a Grewal, Dhruv
700[ ] |a Ma, Yu
773[0 ] |t Journal of Marketing Research: April 2018, |g Vol. 55, No. 2.
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