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| 020 | [ ] |a 9781442251533 |
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| 039 | [ ] |a 20241208233642 |b idtocn |c 20210510095432 |d anhpt |y 20180816150925 |z huongnt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a enk |
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| 082 | [0 4] |a 658.872 |b QUE |
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| 100 | [1 ] |a Quesenberry, Keith A. |d 1971- |
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| 245 | [1 0] |a Social media strategy : |b marketing and advertising in the consumer revolution / |c Keith A. Quesenberry. |
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| 260 | [ ] |a Lanham : |b Rowman & Littlefield, |c 2016 |
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| 300 | [ ] |a 239 p. : |b ill. ; |c 26 cm. |
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| 520 | [ ] |a A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy. |
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| 650 | [0 0] |a Internet marketing |
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| 650 | [0 0] |a Internet advertising |
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| 650 | [0 0] |a Internet in public relations |
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| 653 | [0 ] |a Internet in public relations |
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| 653 | [0 ] |a Tiếp thị trên Internet |
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| 653 | [0 ] |a Truyền thông xã hội |
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| 653 | [0 ] |a Quan hệ công chúng |
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| 653 | [0 ] |a Quảng cáo qua mạng |
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| 852 | [ ] |a 100 |b TK_Tiếng Anh-AN |j (1): 000106181 |
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