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The Determinants and Consequences of Search Cost Heterogeneity

The Determinants and Consequences of Search Cost Heterogeneity : Evidence from Local Gasoline Markets

 2018.
 p. 305-320. Français
Tác giả CN Nishida, Mitsukuni.
Nhan đề The Determinants and Consequences of Search Cost Heterogeneity: Evidence from Local Gasoline Markets / Mitsukuni Nishida and Marc Remer.
Thông tin xuất bản 2018.
Mô tả vật lý p. 305-320.
Tóm tắt Information frictions play a key role in an array of economic activities and are frequently incorporated into formal models as search costs. However, little is known about the underlying source of consumer search costs and how heterogeneous they are across markets. This study analyzes the sources and magnitude of heterogeneity in consumer search costs in retail gasoline markets. In doing so, the authors also investigate the extent to which retail gasoline stations employ mixed pricing strategies. They identify hundreds of geographically isolated markets and are the first to estimate the distribution of consumer search costs for many geographic markets. They directly recover the distribution of consumer search costs, market by market, using price data for retail gasoline in the United States. They find that the distribution of consumer search costs varies significantly across geographic markets and that distribution of household income is closely associated with search cost distribution.heterogeneity in consumer search costs in retail gasoline markets. In doing so, the authors also investigate the extent to which retail gasoline stations employ mixed pricing strategies. They identify hundreds of geographically isolated markets and are the first to estimate the distribution of consumer search costs for many geographic markets. They directly recover the distribution of consumer search costs, market by market, using price data for retail gasoline in the United States. They find that the distribution of consumer search costs varies significantly across geographic markets and that distribution of household income is closely associated with search cost distribution.
Thuật ngữ chủ đề Marketing-Gasoline Markets
Từ khóa tự do Giá cả.
Từ khóa tự do Phân phối.
Từ khóa tự do Pricing.
Từ khóa tự do Consumer search.
Từ khóa tự do Giá lẻ xăng.
Từ khóa tự do Price dispersion.
Từ khóa tự do Retail gasoline.
Từ khóa tự do Search costs.
Từ khóa tự do Tìm kiếm khách hàng.
Tác giả(bs) CN Remer, Marc
Nguồn trích Journal of Marketing Research: - Vol. 55, No. 3, June 2018
MARC
Hiển thị đầy đủ trường & trường con
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100[1 ] |a Nishida, Mitsukuni.
245[1 4] |a The Determinants and Consequences of Search Cost Heterogeneity: |b Evidence from Local Gasoline Markets / |c Mitsukuni Nishida and Marc Remer.
260[ ] |c 2018.
300[1 0] |a p. 305-320.
520[ ] |a Information frictions play a key role in an array of economic activities and are frequently incorporated into formal models as search costs. However, little is known about the underlying source of consumer search costs and how heterogeneous they are across markets. This study analyzes the sources and magnitude of heterogeneity in consumer search costs in retail gasoline markets. In doing so, the authors also investigate the extent to which retail gasoline stations employ mixed pricing strategies. They identify hundreds of geographically isolated markets and are the first to estimate the distribution of consumer search costs for many geographic markets. They directly recover the distribution of consumer search costs, market by market, using price data for retail gasoline in the United States. They find that the distribution of consumer search costs varies significantly across geographic markets and that distribution of household income is closely associated with search cost distribution.heterogeneity in consumer search costs in retail gasoline markets. In doing so, the authors also investigate the extent to which retail gasoline stations employ mixed pricing strategies. They identify hundreds of geographically isolated markets and are the first to estimate the distribution of consumer search costs for many geographic markets. They directly recover the distribution of consumer search costs, market by market, using price data for retail gasoline in the United States. They find that the distribution of consumer search costs varies significantly across geographic markets and that distribution of household income is closely associated with search cost distribution.
650[ ] |a Marketing |x Gasoline Markets
653[0 ] |a Giá cả.
653[0 ] |a Phân phối.
653[0 ] |a Pricing.
653[0 ] |a Consumer search.
653[0 ] |a Giá lẻ xăng.
653[0 ] |a Price dispersion.
653[0 ] |a Retail gasoline.
653[0 ] |a Search costs.
653[0 ] |a Tìm kiếm khách hàng.
700[1 ] |a Remer, Marc
773[0 ] |t Journal of Marketing Research: |g Vol. 55, No. 3, June 2018
890[ ] |a 0 |b 0 |c 0 |d 0