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Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice

Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice

 Swait, Joffre.
 2018.
 p. 352-367. Français
MarketingMục tiêu,Choice model.Context-dependent choice.Goal adaptation.Goal-based choice.Goals.Hoàn cảnh lựa chọn.+ 2 từ khóa
Tác giả CN Swait, Joffre.
Nhan đề Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice / Joffre Swait, Jennifer Argo, and Lianhua Li.
Thông tin xuất bản 2018.
Mô tả vật lý p. 352-367.
Tóm tắt Goals are constructs that direct choice behavior by guiding a decision maker toward desirable (or away from undesirable) end states. Often, consumers are motivated to satisfy multiple goals within a single choice. Although previous research has recognized this possibility, it has not directly formulated models of choice as a multigoal problem. The authors develop such a model, referred to as the multiple-goal-based choice model, which incorporates (1) simultaneous multiple goal pursuit and (2) context-driven goal adaptation but (3) does not require a priori identification of the number or nature of the goals. Goal adaptation within a single choice instance, allied to repeated choices, is the key to empirical identification of multiple latent goals. The proposed model is tested and supported using discrete choice experimental data on digital cameras through multiple validation exercises. The model can lead to significantly different policy implications with regard to consumers’ valuation for new product designs, compared with extant utility-based choice models.
Thuật ngữ chủ đề Marketing-Goals
Từ khóa tự do Mục tiêu,
Từ khóa tự do Choice model.
Từ khóa tự do Context-dependent choice.
Từ khóa tự do Goal adaptation.
Từ khóa tự do Goal-based choice.
Từ khóa tự do Goals.
Từ khóa tự do Hoàn cảnh lựa chọn.
Từ khóa tự do Mục tiêu lựa chọn.
Từ khóa tự do Thích ứng mục tiêu,
Tác giả(bs) CN Argo, Jennifer.
Tác giả(bs) CN Li, Lianhua.
Nguồn trích Journal of Marketing Research:- June 2018, Vol. 55, No. 3.
MARC
Hiển thị đầy đủ trường & trường con
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245[1 0] |a Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice / |c Joffre Swait, Jennifer Argo, and Lianhua Li.
260[ ] |c 2018.
300[1 0] |a p. 352-367.
520[ ] |a Goals are constructs that direct choice behavior by guiding a decision maker toward desirable (or away from undesirable) end states. Often, consumers are motivated to satisfy multiple goals within a single choice. Although previous research has recognized this possibility, it has not directly formulated models of choice as a multigoal problem. The authors develop such a model, referred to as the multiple-goal-based choice model, which incorporates (1) simultaneous multiple goal pursuit and (2) context-driven goal adaptation but (3) does not require a priori identification of the number or nature of the goals. Goal adaptation within a single choice instance, allied to repeated choices, is the key to empirical identification of multiple latent goals. The proposed model is tested and supported using discrete choice experimental data on digital cameras through multiple validation exercises. The model can lead to significantly different policy implications with regard to consumers’ valuation for new product designs, compared with extant utility-based choice models.
650[ ] |a Marketing |x Goals
653[0 ] |a Mục tiêu,
653[0 ] |a Choice model.
653[0 ] |a Context-dependent choice.
653[0 ] |a Goal adaptation.
653[0 ] |a Goal-based choice.
653[0 ] |a Goals.
653[0 ] |a Hoàn cảnh lựa chọn.
653[0 ] |a Mục tiêu lựa chọn.
653[0 ] |a Thích ứng mục tiêu,
700[1 ] |a Argo, Jennifer.
700[1 ] |a Li, Lianhua.
773[0 ] |t Journal of Marketing Research: |g June 2018, Vol. 55, No. 3.
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