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The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity

The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity

 Zhongqiang (Tak) Huang.
 2018.
 p. 432-445. English
Media InformationTruyền thông.Death awareness.Death-related media information.Định hướng giá trị.Nhận thức về cái chết.Scope sensitivity.Self-relevance.+ 1 từ khóa
Tác giả CN Zhongqiang (Tak) Huang.
Nhan đề The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity / Zhongqiang (Tak) Huang, Xun (Irene) Huang, and Yuwei Jiang.
Thông tin xuất bản 2018.
Mô tả vật lý p. 432-445.
Tóm tắt This research examines how incidental exposure to death-related information in the media affects consumers’ value orientation and scope sensitivity to marketing stimuli. Five studies demonstrate that, in contrast to thoughts about one’s own mortality, exposure to death-related information in the media can shift consumers’ focus from extrinsic to intrinsic values. This leads them to pay less attention to the marketing stimuli, which are generally associated with extrinsic values, and consequently results in lower sensitivity to the magnitude of products and services. These effects are reversed when the marketing stimuli are associated with intrinsic values. Moreover, we found that exposure to death-related media information will generate effects similar to those of mortality salience when the information is perceived to be self-relevant and thus could induce death anxiety. The authors discuss implications and possible extensions.
Thuật ngữ chủ đề Media Information
Từ khóa tự do Truyền thông.
Từ khóa tự do Death awareness.
Từ khóa tự do Death-related media information.
Từ khóa tự do Định hướng giá trị.
Từ khóa tự do Nhận thức về cái chết.
Từ khóa tự do Scope sensitivity.
Từ khóa tự do Self-relevance.
Từ khóa tự do Value orientation.
Tác giả(bs) CN Xun (Irene) Huang.
Nguồn trích Journal of Marketing Research: - June 2018, Vol. 55, No. 3
MARC
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100[1 ] |a Zhongqiang (Tak) Huang.
245[1 4] |a The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity / |c Zhongqiang (Tak) Huang, Xun (Irene) Huang, and Yuwei Jiang.
260[ ] |c 2018.
300[1 0] |a p. 432-445.
520[ ] |a This research examines how incidental exposure to death-related information in the media affects consumers’ value orientation and scope sensitivity to marketing stimuli. Five studies demonstrate that, in contrast to thoughts about one’s own mortality, exposure to death-related information in the media can shift consumers’ focus from extrinsic to intrinsic values. This leads them to pay less attention to the marketing stimuli, which are generally associated with extrinsic values, and consequently results in lower sensitivity to the magnitude of products and services. These effects are reversed when the marketing stimuli are associated with intrinsic values. Moreover, we found that exposure to death-related media information will generate effects similar to those of mortality salience when the information is perceived to be self-relevant and thus could induce death anxiety. The authors discuss implications and possible extensions.
650[0 0] |a Media Information
653[0 ] |a Truyền thông.
653[0 ] |a Death awareness.
653[0 ] |a Death-related media information.
653[0 ] |a Định hướng giá trị.
653[0 ] |a Nhận thức về cái chết.
653[0 ] |a Scope sensitivity.
653[0 ] |a Self-relevance.
653[0 ] |a Value orientation.
700[ ] |a Xun (Irene) Huang. |c Jiang, Yuwei.
773[0 ] |t Journal of Marketing Research: |g June 2018, Vol. 55, No. 3
890[ ] |a 0 |b 0 |c 0 |d 0