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When Promoting Similarity Slows Satiation

When Promoting Similarity Slows Satiation : The Relationship of Variety, Categorization, Similarity, and Satiation

 Jannine D. Lasaleta and Joseph P. Redden.
 2018.
 p. 446-457. English
Thị trường.Similarity.Categorization.Variety.Bão hòaHedonic consumption.Mối quan hệ của thị trường.Phân loại thị trường.+ 1 từ khóa
Tác giả CN Jannine D. Lasaleta and Joseph P. Redden.
Nhan đề When Promoting Similarity Slows Satiation: The Relationship of Variety, Categorization, Similarity, and Satiation / Jannine D. Lasaleta and Joseph P. Redden
Thông tin xuất bản 2018.
Mô tả vật lý p. 446-457.
Tóm tắt Satiation is an ongoing marketing challenge as it continually reduces a consumer’s ability to enjoy a favored experience. The prevailing notion is that satiation increases with similarity; hence, consumers can best slow satiation by consuming stimuli that are as different as possible. We challenge this traditional (and intuitive) view and instead propose that stimuli can be so inherently different that consumers no longer spontaneously consider them together as part of the same experience. In such cases, promoting the similarity of the stimuli can counterintuitively slow satiation. We propose that this reversal happens because finding similarities leads the consumer to place these episodes into a single ad hoc category for the ongoing experience, thereby helping the consumer fully realize the overall variety inherent across all stimuli. Five studies establish this finding across multiple domains (music, art, and food) and provide process evidence that an ad hoc categorization for the overall experience underlies our effect. Our theory and findings provide insight into how and when similarity can help or hinder satiation, and they clarify the role of ad hoc categorization in this relationship.
Từ khóa tự do Thị trường.
Từ khóa tự do Similarity.
Từ khóa tự do Categorization.
Từ khóa tự do Variety.
Từ khóa tự do Bão hòa
Từ khóa tự do Hedonic consumption.
Từ khóa tự do Mối quan hệ của thị trường.
Từ khóa tự do Phân loại thị trường.
Từ khóa tự do Satiation.
Nguồn trích Journal of Marketing Research: - June 2018, Vol. 55, No. 3,
MARC
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100[1 ] |a Jannine D. Lasaleta and Joseph P. Redden.
245[1 0] |a When Promoting Similarity Slows Satiation: |b The Relationship of Variety, Categorization, Similarity, and Satiation / |c Jannine D. Lasaleta and Joseph P. Redden
260[ ] |c 2018.
300[1 0] |a p. 446-457.
520[ ] |a Satiation is an ongoing marketing challenge as it continually reduces a consumer’s ability to enjoy a favored experience. The prevailing notion is that satiation increases with similarity; hence, consumers can best slow satiation by consuming stimuli that are as different as possible. We challenge this traditional (and intuitive) view and instead propose that stimuli can be so inherently different that consumers no longer spontaneously consider them together as part of the same experience. In such cases, promoting the similarity of the stimuli can counterintuitively slow satiation. We propose that this reversal happens because finding similarities leads the consumer to place these episodes into a single ad hoc category for the ongoing experience, thereby helping the consumer fully realize the overall variety inherent across all stimuli. Five studies establish this finding across multiple domains (music, art, and food) and provide process evidence that an ad hoc categorization for the overall experience underlies our effect. Our theory and findings provide insight into how and when similarity can help or hinder satiation, and they clarify the role of ad hoc categorization in this relationship.
653[0 ] |a Thị trường.
653[0 ] |a Similarity.
653[0 ] |a Categorization.
653[0 ] |a Variety.
653[0 ] |a Bão hòa
653[0 ] |a Hedonic consumption.
653[0 ] |a Mối quan hệ của thị trường.
653[0 ] |a Phân loại thị trường.
653[0 ] |a Satiation.
773[0 ] |t Journal of Marketing Research: |g June 2018, Vol. 55, No. 3,
890[ ] |a 0 |b 0 |c 0 |d 0