| 000 | 00000cam a2200000 a 4500 |
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| 001 | 5411 |
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| 002 | 1 |
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| 004 | 5549 |
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| 005 | 202105060837 |
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| 008 | 040419s1995 ilu a 000 0 eng d |
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| 009 | 1 0 |
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| 010 | [ ] |a 94076541 |
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| 020 | [ ] |a 0395707463 (student book) |
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| 020 | [ ] |a 0395716837 (examination copy) |
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| 035 | [ ] |a 32311090 |
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| 035 | [# #] |a 32311090 |
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| 039 | [ ] |a 20241128113852 |b idtocn |c 20210506083732 |d anhpt |y 20040419000000 |z huongnt |
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| 040 | [ ] |a DLC |c DLC |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a ilu |
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| 050 | [0 0] |a HF5415 |b .P658 1995 |
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| 082 | [0 4] |a 658.8 |2 20 |b PRI |
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| 100 | [1 ] |a Pride, William M. |
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| 245 | [1 0] |a Marketing : |b concepts and strategies / |c William M. Pride, O.C. Ferrell. |
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| 250 | [ ] |a 9th ed. |
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| 260 | [ ] |a Boston : |b Houghton Mifflin, |c c1995 |
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| 300 | [ ] |a xxx, 753 p. : |b col. ill., col. maps ; |c 26 cm. |
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| 504 | [ ] |a Includes bibliographical references and index. |
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| 650 | [0 0] |a Marketing |
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| 650 | [0 0] |a Marketing research |
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| 650 | [0 0] |a Branding (Marketing) |
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| 650 | [0 7] |a Tiếp thị |2 TVĐHHN. |
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| 653 | [0 ] |a Marketing. |
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| 653 | [0 ] |a Tiếp thị. |
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| 653 | [0 ] |a Nghiên cứu thị trường |
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| 653 | [0 ] |a Xây dựng thương hiệu |
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| 700 | [1 ] |a Ferrell, O. C. |
|---|
| 852 | [ ] |a 100 |b TK_Tiếng Anh-AN |j (1): 000008073 |
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| 890 | [ ] |a 1 |b 27 |c 0 |d 0 |
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