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UnSelling

UnSelling : The new customer experience

 Stratten, Scott.
 John Wiley & Sons, 2014 ISBN: 9781118943007
 Hoboken, New Jersey : 234 p. ; 24cm. English
SellingCustomer relationsBán hàngQuan hệ khách hàng
Mô tả biểu ghi
ID:54373
DDC 658.8
Tác giả CN Stratten, Scott.
Nhan đề UnSelling : The new customer experience / Scott Stratten, Alison Kramer.
Thông tin xuất bản Hoboken, New Jersey : John Wiley & Sons,2014
Mô tả vật lý 234 p. ; 24cm.
Phụ chú Sách Quỹ Châu Á
Tóm tắt This book is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. This resource is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement.
Thuật ngữ chủ đề Selling
Thuật ngữ chủ đề Customer relations
Từ khóa tự do Bán hàng
Từ khóa tự do Selling
Từ khóa tự do Customer relations
Từ khóa tự do Quan hệ khách hàng
Địa chỉ 100TK_Tiếng Anh-AN(2): 000107844-5
MARC
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500[ ] |a Sách Quỹ Châu Á
520[ ] |a This book is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. This resource is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement.
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650[0 0] |a Customer relations
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653[0 ] |a Customer relations
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