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Driving digital strategy

Driving digital strategy : a guide to reimagining your business

 Harvard Business Review Press, 2018 ISBN: 9781633692688
 Boston, Massachusetts : viii, 267 p. ; 25 cm. English
Mô tả biểu ghi
ID:56607
DDC 658.4012
Tác giả CN Gupta, Sunil,
Nhan đề Driving digital strategy : a guide to reimagining your business / Sunil Gupta.
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press,2018
Mô tả vật lý viii, 267 p. ; 25 cm.
Phụ chú Sách quỹ Châu Á
Tóm tắt In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides
Thuật ngữ chủ đề Strategic planning
Thuật ngữ chủ đề Business planning
Thuật ngữ chủ đề Technological innovations
Từ khóa tự do Kế hoạch kinh doanh
Từ khóa tự do Hoạch định chiến lược
Từ khóa tự do Đổi mới công nghệ
Từ khóa tự do Quản trị doanh nghiệp
Địa chỉ 100TK_Tiếng Anh-AN(3): 000113443, 000117237-8
MARC
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300[ ] |a viii, 267 p. ; |c 25 cm.
500[ ] |a Sách quỹ Châu Á
520[ ] |a In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides
650[0 0] |a Strategic planning
650[0 0] |a Business planning
650[0 0] |a Technological innovations
653[0 ] |a Kế hoạch kinh doanh
653[0 ] |a Hoạch định chiến lược
653[0 ] |a Đổi mới công nghệ
653[0 ] |a Quản trị doanh nghiệp
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