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The case study handbook

The case study handbook : a student's guide

 Ellet, William.
 Harvard Business Review Press, 2018 ISBN: 9781633696150
 Boston, Massachusetts : vi, 253 p. : ill.; 24 cm. English
ManagementNghiên cứuQuản líGiảng dạy
Mô tả biểu ghi
ID:58917
DDC 658
Tác giả CN Ellet, William.
Nhan đề The case study handbook : a student's guide / William Ellet.
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press,2018
Mô tả vật lý vi, 253 p. :ill.;24 cm.
Phụ chú Sách Quỹ Châu Á
Tóm tắt If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide
Thuật ngữ chủ đề Management-Study and teaching
Từ khóa tự do Nghiên cứu
Từ khóa tự do Quản lí
Từ khóa tự do Giảng dạy
Địa chỉ 100TK_Tiếng Anh-AN(1): 000117133
MARC
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500[ ] |a Sách Quỹ Châu Á
520[ ] |a If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide
650[1 0] |a Management |x Study and teaching
653[0 ] |a Nghiên cứu
653[0 ] |a Quản lí
653[0 ] |a Giảng dạy
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