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Reinvent your business model

Reinvent your business model : how to seize the white space for transformative growth

 Johnson, Mark W.
 Harvard Business Review Press, 2018 ISBN: 9781633696464
 Boston, Massachusetts : xiii, 220 p. : ill. ; 25 cm. English
Strategic planningOrganizational changeSuccess in businessBusiness planningKinh doanhKế hoạch kinh doanhHoạch định chiến lượcLập kế hoạch
Mô tả biểu ghi
ID:58931
DDC 658.4012
Tác giả CN Johnson, Mark W.
Nhan đề Reinvent your business model : how to seize the white space for transformative growth / Mark W. Johnson.
Thông tin xuất bản Boston, Massachusetts :Harvard Business Review Press,2018
Mô tả vật lý xiii, 220 p. : ill. ; 25 cm.
Phụ chú Sách Quỹ Châu Á
Tóm tắt In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.
Thuật ngữ chủ đề Strategic planning
Thuật ngữ chủ đề Organizational change
Thuật ngữ chủ đề Success in business
Thuật ngữ chủ đề Business planning-Case studies
Từ khóa tự do Kinh doanh
Từ khóa tự do Kế hoạch kinh doanh
Từ khóa tự do Hoạch định chiến lược
Từ khóa tự do Lập kế hoạch
Địa chỉ 100TK_Tiếng Anh-AN(2): 000117201-2
MARC
Hiển thị đầy đủ trường & trường con
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245[1 0] |a Reinvent your business model : |b how to seize the white space for transformative growth / |c Mark W. Johnson.
260[ ] |a Boston, Massachusetts : |b Harvard Business Review Press, |c 2018
300[ ] |a xiii, 220 p. : |b ill. ; |c 25 cm.
500[ ] |a Sách Quỹ Châu Á
520[ ] |a In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.
650[0 ] |a Strategic planning
650[0 ] |a Organizational change
650[0 ] |a Success in business
650[1 0] |a Business planning |x Case studies
653[0 ] |a Kinh doanh
653[0 ] |a Kế hoạch kinh doanh
653[0 ] |a Hoạch định chiến lược
653[0 ] |a Lập kế hoạch
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