| 000 | 00000cam a2200000 a 4500 |
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| 001 | 59588 |
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| 002 | 1 |
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| 004 | 0941B19A-2365-46BA-9BCD-6C104631AB35 |
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| 005 | 202105121403 |
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| 008 | 160401s2009 nny eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 9780073289137 |
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| 035 | [ ] |a 1456370078 |
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| 035 | [# #] |a 1083171424 |
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| 039 | [ ] |a 20241208223849 |b idtocn |c 20210512140341 |d huongnt |y 20200930141155 |z anhpt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a nyu |
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| 082 | [0 4] |a 302.23 |b BAR |2 22 |
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| 100 | [1 ] |a Baran, Stanley J. |
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| 245 | [1 0] |a Introduction to mass communication : |b media literacy and culture / |c Stanley J Baran. |
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| 250 | [ ] |a 5th ed. |
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| 260 | [ ] |a Boston : |b McGraw-Hill Higher Education, |c 2009 |
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| 300 | [ ] |a xxx, 516 p : |b illustrations (chiefly color) ; |c 28 cm. |
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| 500 | [ ] |a Sách quĩ châu Á. |
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| 504 | [ ] |a Includes bibliographical references (p. R-1 - R-12) and index. |
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| 520 | [ ] |a This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much part of the mass communication process as are the media producers, technologies, and industries. Building of this tested emphasis, the updated fifth edition features updated statistics and examples throughout, including the ongoing Iraq War, the shootings at Virginia Tech, the introduction of the iBook, the use of Youtube in political campaigns, the launch of al-Jazeera English in the U.S., and much more1 |
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| 650 | [0 0] |a Mass media and culture. |
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| 650 | [0 0] |a Media literacy |
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| 650 | [0 0] |a Mass medi |
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| 650 | [0 7] |a Phương tiện truyền thông đại chúng |2 TVĐHHN. |
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| 650 | [1 0] |a Mass media |x Audiences. |
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| 650 | [1 0] |a Mass media |x Mass media and culture |x Media literacy. |
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| 650 | [1 7] |a Truyền thông đại chúng |x Phương tiện truyền thông |2 TVĐHHN |
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| 653 | [0 ] |a Văn hóa |
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| 653 | [0 ] |a Truyền thông đại chúng |
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| 653 | [0 ] |a Phương tiện truyền thông |
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| 852 | [ ] |a 100 |b TK_Tiếng Anh-AN |j (1): 000075274 |
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| 890 | [ ] |a 1 |b 0 |c 0 |d 0 |
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