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| 002 | 20 |
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| 004 | 0C0E4113-6E93-420B-90AF-9A2921F25C43 |
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| 005 | 202206011611 |
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| 008 | 220601s2017 nju eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 9781292153100 |
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| 035 | [ ] |a 1456368429 |
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| 039 | [ ] |a 20241128111556 |b idtocn |c 20220601161119 |d anhpt |y 20201002085439 |z maipt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a nju |
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| 082 | [0 4] |a 658.8342 |b SOL |
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| 100 | [1 ] |a Solomon, Michael R. |
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| 245 | [1 0] |a Consumer behavior : |b buying, having, and being / |c Michael R. Solomon |
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| 250 | [ ] |a 12th ed. |
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| 260 | [ ] |a Upper Saddle River : |b Pearson, |c 2017 |
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| 300 | [ ] |a 632 p. ; |c 30 cm. |
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| 520 | [ ] |a In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. |
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| 650 | [0 0] |a Consumer behavior |
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| 650 | [0 0] |a Market surveys |
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| 650 | [0 0] |a Business and Management |
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| 653 | [0 ] |a Nghiên cứu thị trường |
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| 653 | [0 ] |a Hành vi người tiêu dùng |
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| 690 | [ ] |a Quản trị kinh doanh và du lịch |
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| 691 | [ ] |a Tài chính ngân hàng |
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| 692 | [ ] |a . |
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| 693 | [ ] |a . |
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| 852 | [ ] |a 100 |b TK_Tài liệu môn học-MH |c 516012 |j (1): 000118410 |
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| 890 | [ ] |a 1 |b 0 |c 0 |d 0 |
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