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Consumer behaviour in tourism

Consumer behaviour in tourism

 Horner, Susan
 Routledge, 2021 ISBN: 9780367495596
 4th ed. Abingdon, Oxon ; New York, NY : xv, 484p. : ill. ; 25cm. English
TourismConsumer behaviorDu lịchHành vi khách hàngQuản trị kinh doanh và du lịch
Mô tả biểu ghi
ID:64841
DDC 910.688
Tác giả CN Horner, Susan
Nhan đề Consumer behaviour in tourism / Susan Horner, John Swarbrooke
Lần xuất bản 4th ed.
Thông tin xuất bản Abingdon, Oxon ; New York, NY : Routledge, 2021
Mô tả vật lý xv, 484p. : ill. ; 25cm.
Tóm tắt "Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"
Thuật ngữ chủ đề Tourism
Thuật ngữ chủ đề Consumer behavior
Thuật ngữ chủ đề Du lịch-Hành vi khách hàng
Từ khóa tự do Du lịch
Từ khóa tự do Consumer behavior
Từ khóa tự do Hành vi khách hàng
Môn học Quản trị kinh doanh và du lịch
Tác giả(bs) CN Swarbrooke, John
Tác giả(bs) CN Swarbrooke, John
Địa chỉ 100TK_Tài liệu môn học-MH516013(1): 000123542
Tệp tin điện tử http://lib.hanu.vn/kiposdata1/bookcover/tailieumonhoc/000123542thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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250[ ] |a 4th ed.
260[ ] |a Abingdon, Oxon ; New York, NY : |b Routledge, |c 2021
300[ ] |a xv, 484p. : |b ill. ; |c 25cm.
520[ ] |a "Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"
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650[0 0] |a Consumer behavior
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653[0 ] |a Hành vi khách hàng
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691[ ] |a Quản trị dịch vụ du lịch và lữ hành
692[ ] |a Marketing Du lịch
692[ ] |a Hành vi Khách Du lịch
693[ ] |a Giáo trình
700[1 ] |a Swarbrooke, John
700[1 ] |a Swarbrooke, John
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