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The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader

The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader : the iconic articles by the bestselling authors of Blue Ocean Strategy

 Kim, W. Chan
 Harvard Business Review Press, 2017 ISBN: 9781633692749
 Boston, Massachusetts : xiv, 205 p : ill. ; 21cm. English
Quản lí thị trườngThị trườngPhân khúc thị trường
Mô tả biểu ghi
ID:65380
DDC 658.802
Tác giả CN Kim, W. Chan
Nhan đề The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader : the iconic articles by the bestselling authors of Blue Ocean Strategy / W. Chan Kim, Renée Mauborgne
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press, 2017
Mô tả vật lý xiv, 205 p : ill. ; 21cm.
Phụ chú Sách quỹ Châu Á
Tóm tắt The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.
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Từ khóa tự do Thị trường
Từ khóa tự do Quản lí thị trường
Từ khóa tự do Phân khúc thị trường
Tác giả(bs) CN Mauborgne, Renée
Địa chỉ 100TK_Tiếng Anh-AN(1): 000123755
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