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| 008 | 231121s2019 enk eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 9780749480370 |
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| 020 | [ ] |a 9780749480387 (e-ISBN) |
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| 035 | [ ] |a 1050140931 |
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| 039 | [ ] |a 20241125210112 |b idtocn |c 20231128164257 |d huongnt |y 20231121135431 |z maipt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a enk |
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| 082 | [0 4] |a 658.8 |b DIM |
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| 100 | [1 ] |a Dimitriadis, Nikolaos |
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| 245 | [1 0] |a Advanced marketing management : |b principles, skills and tools / |c Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney. |
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| 260 | [ ] |a London : |b Kogan Page, |c 2019 |
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| 300 | [ ] |a xxvii, 283 p. ; |c 24cm. |
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| 520 | [ ] |a Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers. |
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| 650 | [0 0] |a Decision making |
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| 650 | [1 0] |a Marketing |x Psychological aspects |
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| 650 | [1 7] |a Tiếp thị |x Khía cạnh tâm lí |
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| 653 | [0 ] |a Quản trị Marketing |
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| 653 | [0 ] |a Tiếp thị |
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| 653 | [0 ] |a Khía cạnh tâm lí |
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| 690 | [ ] |a Sau đại học |
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| 691 | [ ] |a Quản trị kinh doanh - Thạc sĩ |
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| 692 | [ ] |a Quản trị Marketing nâng cao |
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| 693 | [ ] |a Giáo trình |
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| 700 | [1 ] |a Dimitriadis, Neda Jovanovic |
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| 700 | [1 ] |a Ney, Jillian |
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| 852 | [ ] |a 100 |b TK_Tài liệu môn học-MH |c 516011 |j (1): 000140096 |
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| 856 | [1 ] |u https://lib.hanu.edu.vn/kiposdata1/bookcover/tailieumonhoc/000140096thumbimage.jpg |
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