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Digital marketing analytics

Digital marketing analytics : making sense of consumer data in a digital world

 Hemann, Chuck,
 Pearson Education, 2018 ISBN: 0789759608
 2nd ed. United States of America : xix, 252 p. : ill. ; 24 cm. English
Internet marketingSocial media.MarketingTiếp thịTruyền thông kĩ thuật sốTiếp thị qua mạngQuản trị kinh doanh và du lịch
Mô tả biểu ghi
ID:69534
DDC 658.872
Tác giả CN Hemann, Chuck,
Nhan đề Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
Lần xuất bản 2nd ed.
Thông tin xuất bản United States of America : Pearson Education, 2018
Mô tả vật lý xix, 252 p. : ill. ; 24 cm.
Tóm tắt Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you . Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value
Thuật ngữ chủ đề Internet marketing
Thuật ngữ chủ đề Social media.
Thuật ngữ chủ đề Marketing-Management
Thuật ngữ chủ đề Tiếp thị-Quản lí
Từ khóa tự do Internet marketing
Từ khóa tự do Truyền thông kĩ thuật số
Từ khóa tự do Tiếp thị qua mạng
Môn học Quản trị kinh doanh và du lịch
Tác giả(bs) CN Burbary, Ken
Địa chỉ 100TK_Tài liệu môn học-MH516014(1): 000140097
Tệp tin điện tử http://lib.hanu.vn/kiposdata1/bookcover/tailieumonhoc/000140097thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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245[1 0] |a Digital marketing analytics : |b making sense of consumer data in a digital world / |c Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
250[ ] |a 2nd ed.
260[ ] |a United States of America : |b Pearson Education, |c 2018
300[ ] |a xix, 252 p. : |b ill. ; |c 24 cm.
520[ ] |a Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you . Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value
650[0 0] |a Internet marketing
650[0 0] |a Social media.
650[1 0] |a Marketing |x Management
650[1 7] |a Tiếp thị |x Quản lí
653[0 ] |a Internet marketing
653[0 ] |a Truyền thông kĩ thuật số
653[0 ] |a Tiếp thị qua mạng
690[ ] |a Quản trị kinh doanh và du lịch
691[ ] |a Marketing
692[ ] |a Phân tích dữ liệu Marketing
693[ ] |a Tài liệu tham khảo
700[1 ] |a Burbary, Ken
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