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Advertising creative

Advertising creative : strategy, copy, and design

 Altstiel, Tom
 SAGE, 2023 ISBN: 9781071846629
 6th ed. Los Angeles : xxvi, 358 p. : color ill. ; 28 cm. English
Advertising.Quảng cáoQuản trị kinh doanh và du lịch
Mô tả biểu ghi
ID:69594
DDC 659.1
Nhan đề Advertising creative : strategy, copy, and design / Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins.
Lần xuất bản 6th ed.
Thông tin xuất bản Los Angeles : SAGE, 2023
Mô tả vật lý xxvi, 358 p. : color ill. ; 28 cm.
Tóm tắt Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age
Thuật ngữ chủ đề Advertising.
Từ khóa tự do Quảng cáo
Môn học Quản trị kinh doanh và du lịch
Tác giả(bs) CN Altstiel, Tom
Tác giả(bs) CN Augustine, Dan
Tác giả(bs) CN Grow, Jean
Địa chỉ 100TK_Tài liệu môn học-MH516014(1): 000140924
Tệp tin điện tử http://lib.hanu.vn/kiposdata1/bookcover/tailieumonhoc/000140924thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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245[1 0] |a Advertising creative : |b strategy, copy, and design / |c Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins.
250[ ] |a 6th ed.
260[ ] |a Los Angeles : |b SAGE, |c 2023
300[ ] |a xxvi, 358 p. : |b color ill. ; |c 28 cm.
520[ ] |a Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age
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