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| 008 | 250110s2007 nju eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 9780805857726 |
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| 020 | [ ] |a 0805857729 |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a nju |
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| 082 | [0 4] |a 659.2 |b FEA |
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| 100 | [1 ] |a Fearn-Banks, Kathleen. |
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| 245 | [1 0] |a Crisis communications : a casebook approach / |c Kathleen Fearn-Banks. |
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| 250 | [ ] |a 3rd ed. |
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| 260 | [ ] |a Lawrence Erlbaum Associates : |b Mahwah, N.J., |c 2007 |
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| 300 | [ ] |a 342 p. ; |c 29 cm. |
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| 520 | [ ] |a "Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Foam-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement." |
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| 650 | [0 0] |a Public relations |
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| 650 | [0 0] |a Case studies |
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| 650 | [0 0] |a Crisis management |
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| 653 | [0 ] |a Quản lí khủng hoảng |
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| 653 | [0 ] |a Quan hệ công chúng |
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| 653 | [0 ] |a Nghiên cứu tình huống |
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| 690 | [ ] |a Khoa Công nghệ thông tin |
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| 691 | [ ] |a Truyền thông đa phương tiện |
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| 692 | [ ] |a Quản trị khủng hoảng truyền thông |
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| 693 | [ ] |a . |
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| 852 | [ ] |a 100 |b TK_Tài liệu môn học-MH |c 516016 |j (1): 000143309 |
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| 856 | [1 ] |u https://lib.hanu.edu.vn/kiposdata2/bookcover/000143309_thumbimage.jpg |
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| 890 | [ ] |a 1 |b 0 |c 0 |d 0 |
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