| 000 | 00000nam#a2200000u##4500 |
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| 001 | 71390 |
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| 002 | 20 |
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| 004 | CFA6B0B1-2793-4643-86C9-FABF2B436553 |
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| 005 | 202502061553 |
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| 008 | 250206s2021 enk eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 9781292251523 |
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| 020 | [ ] |a 9781292251547 (pdf) |
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| 020 | [ ] |a 9781292251561 (epub) |
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| 039 | [ ] |y 20250206155337 |z maipt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a enk |
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| 082 | [0 4] |a 658.575 |b TRO |
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| 100 | [1 ] |a Trott, Paul |
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| 245 | [1 0] |a Innovation management and new product development / |c Paul Trott |
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| 260 | [ ] |a Harlow, England : |b Pearson, |c 2021 |
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| 300 | [ ] |a xxi, 546 p. ; |c 25 cm. |
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| 520 | [ ] |a It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities |
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| 650 | [0 0] |a Industrial management |
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| 650 | [0 0] |a Product management |
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| 650 | [1 0] |a Technological innovations |x Management. |
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| 653 | [0 ] |a Đổi mới công nghệ |
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| 653 | [0 ] |a Quản lí công nghiệp |
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| 653 | [0 ] |a Quản lí sản phẩm |
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| 690 | [ ] |a Quản trị kinh doanh và du lịch |
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| 691 | [ ] |a Marketing |
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| 692 | [ ] |a Quản trị sáng kiến và phát triển sản phẩm (Marketing) |
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| 693 | [ ] |a Giáo trình |
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| 852 | [ ] |a 100 |b TK_Tài liệu môn học-MH |c 516014 |j (1): 000143847 |
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| 856 | [1 ] |u https://lib.hanu.edu.vn/kiposdata2/bookcover/000143847_thumbimage.jpg |
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| 890 | [ ] |a 1 |b 0 |c 0 |d 0 |
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