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| 005 | 202502071511 |
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| 008 | 250207s2025 enk eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 9781003398615 ebk |
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| 020 | [ ] |a 9781032504636 hbk |
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| 020 | [ ] |a 9781032504643 pbk |
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| 035 | [ ] |a 981761592 |
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| 039 | [ ] |a 20250207151124 |b maipt |y 20250207150816 |z maipt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a enk |
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| 082 | [0 4] |a 332.1068 |b ENN |
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| 100 | [1 ] |a Ennew, Christine |
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| 245 | [1 0] |a Financial services marketing : |b a guide to principles and practice / |c Christine Ennew, Nigel Waite and Róisín Waite. |
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| 250 | [ ] |a 4th ed. |
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| 260 | [ ] |a London : |b Routledge, |c 2025 |
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| 300 | [ ] |a xxiii, 4, 637 p. ; |c 25 cm. |
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| 520 | [ ] |a This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory, and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social, and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how AI and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world An upgraded companion website including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy, and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs |
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| 650 | [1 0] |a Financial services industry |x Marketing |
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| 653 | [0 ] |a Marketing |
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| 653 | [0 ] |a Tiếp thị |
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| 653 | [0 ] |a Dịch vụ tài chính |
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| 690 | [ ] |a Quản trị kinh doanh và du lịch |
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| 691 | [ ] |a Marketing |
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| 691 | [ ] |a Tài chính ngân hàng |
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| 692 | [ ] |a Marketing |
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| 692 | [ ] |a Marketing dịch vụ tài chính |
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| 693 | [ ] |a Giáo trình |
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| 700 | [1 ] |a Waite, Nigel |
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| 700 | [1 ] |a Waite, Róisín |
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| 852 | [ ] |a 100 |b TK_Tài liệu môn học-MH |c 516014 |j (1): 000143853 |
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| 856 | [1 ] |u https://lib.hanu.edu.vn/kiposdata2/bookcover/000143853_thumbimage.jpg |
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| 890 | [ ] |a 1 |b 0 |c 0 |d 0 |
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