| 000 | 00000nam#a2200000u##4500 |
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| 001 | 71438 |
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| 002 | 20 |
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| 004 | 8EB2B319-716D-4EAC-BBBF-1E9B72A00E7C |
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| 005 | 202502121044 |
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| 008 | 250212s2022 enk eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 129241121X |
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| 020 | [ ] |a 9781292411217 |
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| 039 | [ ] |y 20250212104443 |z maipt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a enk |
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| 082 | [0 4] |a 659.1 |b CLO |
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| 100 | [1 ] |a Clow, Kenneth E. |
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| 245 | [1 0] |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow and Donald Baack. |
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| 250 | [ ] |a 9th ed. |
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| 260 | [ ] |a Harlow, England : |b Pearson, |c 2022 |
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| 300 | [ ] |a 469 p. : |b color ill. ; |c 28 cm. |
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| 520 | [ ] |a Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers |
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| 650 | [0 0] |a Communication in marketing. |
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| 653 | [0 ] |a Quảng cáo |
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| 653 | [0 ] |a Truyền thông trong tiếp thị |
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| 653 | [0 ] |a Advertising |
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| 690 | [ ] |a Quản trị kinh doanh và du lịch |
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| 691 | [ ] |a Marketing |
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| 692 | [ ] |a Truyền thông Marketing tích hợp (Marketing) |
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| 693 | [ ] |a Tài liệu tham khảo |
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| 700 | [1 ] |a Baack, Donald, |
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| 852 | [ ] |a 100 |b TK_Tài liệu môn học-MH |c 516014 |j (1): 000143844 |
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| 890 | [ ] |a 1 |b 0 |c 0 |d 0 |
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