| 000 | 00000nam#a2200000u##4500 |
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| 002 | 20 |
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| 004 | 6E35EDAD-A512-4518-ABA8-6EAF9652FFCA |
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| 005 | 202502131453 |
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| 008 | 230212s2020 nyu eng |
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| 009 | 1 0 |
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| 020 | [ ] |a 129231804X |
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| 020 | [ ] |a 9781292318042 |
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| 039 | [ ] |y 20250213145257 |z maipt |
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| 041 | [0 ] |a eng |
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| 044 | [ ] |a nyu |
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| 082 | [0 4] |a 658.83 |b BUR |
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| 100 | [1 ] |a Burns, Alvin C. |
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| 245 | [1 0] |a Marketing research / |c Alvin C. Burns, Ann Veeck. |
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| 250 | [ ] |a 9th ed global edition |
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| 260 | [ ] |a New York : |b Pearson Education, |c 2020 |
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| 300 | [ ] |a 523 p. : |b ill ; |c 26 cm. |
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| 520 | [ ] |a Written with an emphasis on the practical application of marketing research methods, Marketing research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers |
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| 650 | [0 0] |a Marketing research |
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| 650 | [0 0] |a SPSS for Windows |
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| 653 | [0 ] |a Nghiên cứu thị trường |
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| 653 | [0 ] |a SPSS cho Windows |
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| 690 | [ ] |a Khoa Quản trị kinh doanh và du lịch |
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| 691 | [ ] |a Marketing |
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| 692 | [ ] |a Nghiên cứu marketing |
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| 693 | [ ] |a Giáo trình |
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| 700 | [1 ] |a Veeck, Ann. |
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| 852 | [ ] |a 100 |b TK_Tài liệu môn học-MH |c 516014 |j (1): 000143857 |
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| 856 | [1 ] |u https://lib.hanu.edu.vn/kiposdata2/bookcover/000143857_thumbimage.jpg |
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| 890 | [ ] |a 1 |b 0 |c 0 |d 0 |
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