TRA CỨU
Các bộ sưu tập
Skip Navigation Links.
Thư mục - Vốn tư liệu
Contemporary marketing

Contemporary marketing : 1999

 Boone, Louis E.
 Dryden Press, 1999. ISBN: 003022313X
 Fort Worth : 742 p. : color illustrations ; 28 cm.. English
Contemporary marketingContemporary.
Mô tả biểu ghi
ID:46479
DDC 658.8
Tác giả CN Boone, Louis E.
Nhan đề Contemporary marketing : 1999 / Louis E Boone.
Thông tin xuất bản Fort Worth :Dryden Press,1999.
Mô tả vật lý 742 p. :color illustrations ;28 cm..
Tóm tắt This is an updated version of the 1998 "Contemporary Marketing Wired" text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
Thuật ngữ chủ đề Contemporary marketing
Từ khóa tự do Contemporary.
MARC
Hiển thị đầy đủ trường & trường con
TagGiá trị
00000000nam a2200000 a 4500
00146479
0021
00457133
008170209s1999 xxu eng
0091 0
020[ ] |a 003022313X
035[ ] |a 1456367544
039[ ] |a 20241209000318 |b idtocn |c |d |y 20170209103331 |z huett
041[0 ] |a eng
044[ ] |a xxu
082[0 4] |a 658.8 |b BOO
090[ ] |a 658.8 |b BOO
100[1 ] |a Boone, Louis E.
245[1 0] |a Contemporary marketing : |b 1999 / |c Louis E Boone.
260[ ] |a Fort Worth : |b Dryden Press, |c 1999.
300[ ] |a 742 p. : |b color illustrations ; |c 28 cm..
520[ ] |a This is an updated version of the 1998 "Contemporary Marketing Wired" text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
650[1 0] |a Contemporary marketing
653[0 ] |a Contemporary.
890[ ] |a 0 |b 0 |c 0 |d 0