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The influence of textual presentation order and graphical presentation on the judgements of non-professional investors

The influence of textual presentation order and graphical presentation on the judgements of non-professional investors

 Hellmann, Andreas.
 2017.
 p. 455 - 470. English
Impression ManagementDecision-useful InformationGraphical PresentationInvestor JudgementsOrder EffectRecency Effect
Tác giả CN Hellmann, Andreas.
Nhan đề The influence of textual presentation order and graphical presentation on the judgements of non-professional investors/ Andreas Hellmann, Chiing Yeow, Lurion de Mello
Thông tin xuất bản 2017.
Mô tả vật lý p. 455 - 470.
Tóm tắt The aim of this study is to examine the influence of textual presentation order and graphical presentation on the judgements of non-professional investors. Adopting an experimental approach and drawing on the belief-adjustment model, the study captures whether a recency effect prevails and whether this effect can be moderated by the inclusion of a graph. Additionally, the study utilises eye-tracking to provide a novel insight into the processes individuals use to assess financial information and form judgements. The results reveal that non-professional investors are susceptible to recency effects due to the strategic presentation ordering of narrative information. Non-professional investors give a lower performance rating if the negative information is presented last. The recency effect is not reduced through the inclusion of a graph.
Từ khóa tự do Impression Management
Từ khóa tự do Decision-useful Information
Từ khóa tự do Graphical Presentation
Từ khóa tự do Investor Judgements
Từ khóa tự do Order Effect
Từ khóa tự do Recency Effect
Tác giả(bs) CN Hellmann, Andreas
Tác giả(bs) CN de Mello, Lurion
Tác giả(bs) CN Yeow, Chiing.
Nguồn trích Accounting and Business Research- vol.47, no. 4/2017
MARC
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520[ ] |a The aim of this study is to examine the influence of textual presentation order and graphical presentation on the judgements of non-professional investors. Adopting an experimental approach and drawing on the belief-adjustment model, the study captures whether a recency effect prevails and whether this effect can be moderated by the inclusion of a graph. Additionally, the study utilises eye-tracking to provide a novel insight into the processes individuals use to assess financial information and form judgements. The results reveal that non-professional investors are susceptible to recency effects due to the strategic presentation ordering of narrative information. Non-professional investors give a lower performance rating if the negative information is presented last. The recency effect is not reduced through the inclusion of a graph.
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