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The rise of the platform marketer

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

 Dempster, Craig.
 Wiley, 2015 ISBN: 9781119059721
 Hoboken, New Jersey : 228 p. ; 23 cm. English
Internet marketingTiếp thịInternet advertisingTiếp thị trên internetRelationship marketing
Mô tả biểu ghi
ID:53963
DDC 658.87
Tác giả CN Dempster, Craig.
Nhan đề The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster, John Lee.
Thông tin xuất bản Hoboken, New Jersey : Wiley, 2015
Mô tả vật lý 228 p. ; 23 cm.
Phụ chú Sách Quỹ Châu Á
Tóm tắt "The Rise of the Platform Marketer helps you leverage the always-on consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation Read more...
Thuật ngữ chủ đề Internet marketing
Từ khóa tự do Tiếp thị
Từ khóa tự do Internet advertising
Từ khóa tự do Tiếp thị trên internet
Từ khóa tự do Relationship marketing
Tác giả(bs) CN Lee, John.
Địa chỉ 100TK_Tiếng Anh-AN(1): 000107828
MARC
Hiển thị đầy đủ trường & trường con
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300[ ] |a 228 p. ; |c 23 cm.
500[ ] |a Sách Quỹ Châu Á
520[ ] |a "The Rise of the Platform Marketer helps you leverage the always-on consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation Read more...
650[0 0] |a Internet marketing
653[0 ] |a Tiếp thị
653[0 ] |a Internet advertising
653[0 ] |a Tiếp thị trên internet
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1 000107828 1 TK_Tiếng Anh-AN
#1 000107828
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