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Good charts

Good charts : the HBR guide to making smarter, more persuasive data visualizations

 Berinato, Scott.
 Harvard Business Review Press, 2016 ISBN: 9781633690707
 Boston ; Massachusetts : 255 p. ; 25 cm. English
Visual communicationCommunication in managementBusiness presentationsTruyền thông trong quản líThuyết trình kinh doanh
Mô tả biểu ghi
ID:58938
DDC 658.452
Tác giả CN Berinato, Scott.
Nhan đề Good charts : the HBR guide to making smarter, more persuasive data visualizations / Scott Berinato.
Thông tin xuất bản Boston ; Massachusetts : Harvard Business Review Press,2016
Mô tả vật lý 255 p. ; 25 cm.
Tóm tắt In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business.
Thuật ngữ chủ đề Visual communication
Thuật ngữ chủ đề Communication in management
Thuật ngữ chủ đề Business presentations
Từ khóa tự do Truyền thông trong quản lí
Từ khóa tự do Thuyết trình kinh doanh
Địa chỉ 100TK_Tiếng Anh-AN(2): 000117142-3
MARC
Hiển thị đầy đủ trường & trường con
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245[1 0] |a Good charts : |b the HBR guide to making smarter, more persuasive data visualizations / |c Scott Berinato.
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300[ ] |a 255 p. ; |c 25 cm.
520[ ] |a In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business.
650[0 ] |a Visual communication
650[0 ] |a Communication in management
650[0 0] |a Business presentations
653[0 ] |a Truyền thông trong quản lí
653[0 ] |a Thuyết trình kinh doanh
852[ ] |a 100 |b TK_Tiếng Anh-AN |j (2): 000117142-3
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