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The power of little ideas

The power of little ideas : a third way to innovate for market success

 Robertson, David C.
 Harvard Business Review Press, 2017 ISBN: 9781633691681
 Boston ; Massachusetts : xiii, 236 p. : ill. ; 25 cm. English
ManagementTechnological innovationsNew productsĐổi mới công nghệQuản trị doanh nghiệpSản phẩm mới
Mô tả biểu ghi
ID:58940
DDC 658.4063
Tác giả CN Robertson, David C.
Nhan đề The power of little ideas : a third way to innovate for market success / David C Robertson, Kent Lineback.
Thông tin xuất bản Boston ; Massachusetts : Harvard Business Review Press,2017
Mô tả vật lý xiii, 236 p. : ill. ; 25 cm.
Phụ chú Sách Quỹ Châu Á
Tóm tắt Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate
Thuật ngữ chủ đề Management
Thuật ngữ chủ đề Technological innovations
Thuật ngữ chủ đề New products
Từ khóa tự do Đổi mới công nghệ
Từ khóa tự do Quản trị doanh nghiệp
Từ khóa tự do Sản phẩm mới
Tác giả(bs) CN Lineback, Kent, 1943-
Địa chỉ 100TK_Tiếng Anh-AN(1): 000117192
MARC
Hiển thị đầy đủ trường & trường con
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245[1 4] |a The power of little ideas : |b a third way to innovate for market success / |c David C Robertson, Kent Lineback.
260[ ] |a Boston ; Massachusetts : |b Harvard Business Review Press, |c 2017
300[ ] |a xiii, 236 p. : |b ill. ; |c 25 cm.
500[ ] |a Sách Quỹ Châu Á
520[ ] |a Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate
650[0 ] |a Management
650[0 ] |a Technological innovations
650[0 ] |a New products
653[0 ] |a Đổi mới công nghệ
653[0 ] |a Quản trị doanh nghiệp
653[0 ] |a Sản phẩm mới
700[1 ] |a Lineback, Kent, 1943-
852[ ] |a 100 |b TK_Tiếng Anh-AN |j (1): 000117192
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1 000117192 1 TK_Tiếng Anh-AN
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