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Development communication sourcebook

Development communication sourcebook : broadening the boundaries of communication

 Mefalopulos, Paolo.
 World Bank, 2008 ISBN: 9780821375228
 Washington D.C. : xx, 244 p. ; 26 cm. English
Communication in economic developmentPhát triển kinh tếTruyền thôngKinh tếQuốc tế học
Mô tả biểu ghi
ID:59367
DDC 338.90014
Tác giả CN Mefalopulos, Paolo.
Nhan đề Development communication sourcebook : broadening the boundaries of communication / Paolo Mefalopulos.
Thông tin xuất bản Washington D.C. : World Bank, 2008
Mô tả vật lý xx, 244 p. ; 26 cm.
Tóm tắt This Sourcebook illustrates how the emerging paradigm in development communication, focused on participation and two-way communication, constitutes a necessary element in order to avoid the mistakes of the past. It makes the case about the importance of incorporating communication practices into the policies and practices of development. It intends also to offer a broader conception of communication that would take into account other purposes and functions than the usual ones. The study claims that communication is not only about raising awareness, informing, persuading, or changing behavior. It is also about listening, exploring, understanding, empowering, and building consensus for change. This should resonate loud and clear for the reader. Two-way communication, used to understand, assess, explore, and facilitate decision making related to change, combined with the effective use of one-way communication approaches, has been proven to significantly enhance results and the sustainability of development initiatives. This Sourcebook is intended to provide a small contribution in further promoting the understanding and subsequent adoption of such practices, in any sector of intervention. To sum up, these are the two key messages of this publication: (1) two-way communication, when used from the onset of a development initiative, is not only a useful but also a necessary ingredient to enhance development initiatives and avoid the failures of the past, and (2) two-way communication should be applied professionally by specialists familiar with the rich body of knowledge and the diverse range of methods, techniques, and tools of development communication.
Thuật ngữ chủ đề Communication in economic development
Từ khóa tự do Phát triển kinh tế
Từ khóa tự do Truyền thông
Từ khóa tự do Kinh tế
Môn học Quốc tế học
Địa chỉ 100TK_Tài liệu môn học-MH516019(1): 000118032
Tệp tin điện tử http://lib.hanu.vn/kiposdata1/bookcover/tailieumonhoc/000118032thumbimage.jpg
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300[ ] |a xx, 244 p. ; |c 26 cm.
520[ ] |a This Sourcebook illustrates how the emerging paradigm in development communication, focused on participation and two-way communication, constitutes a necessary element in order to avoid the mistakes of the past. It makes the case about the importance of incorporating communication practices into the policies and practices of development. It intends also to offer a broader conception of communication that would take into account other purposes and functions than the usual ones. The study claims that communication is not only about raising awareness, informing, persuading, or changing behavior. It is also about listening, exploring, understanding, empowering, and building consensus for change. This should resonate loud and clear for the reader. Two-way communication, used to understand, assess, explore, and facilitate decision making related to change, combined with the effective use of one-way communication approaches, has been proven to significantly enhance results and the sustainability of development initiatives. This Sourcebook is intended to provide a small contribution in further promoting the understanding and subsequent adoption of such practices, in any sector of intervention. To sum up, these are the two key messages of this publication: (1) two-way communication, when used from the onset of a development initiative, is not only a useful but also a necessary ingredient to enhance development initiatives and avoid the failures of the past, and (2) two-way communication should be applied professionally by specialists familiar with the rich body of knowledge and the diverse range of methods, techniques, and tools of development communication.
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