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Strategic management an integrated approach Theory & Cases

Strategic management an integrated approach Theory & Cases

 Hill, Charles W. L.
 Cengage Learning, 2017 ISBN: 9781305502277
 12th ed. Canada : xxi, 257 p. : board, graph, diagram ; 28 cm. English
ManagementStrategic planningBusiness planningQuản líQuản trị chiến lượcQuản trị kinh doanh và du lịch
Mô tả biểu ghi
ID:63651
DDC 658.4012
Tác giả CN Hill, Charles W. L.
Nhan đề Strategic management : an integrated approach : Theory & Cases / Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones.
Lần xuất bản 12th ed.
Thông tin xuất bản Canada :Cengage Learning,2017
Mô tả vật lý xxi, 257 p. :board, graph, diagram ;28 cm.
Tóm tắt This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap(R) learning solution will prepare the next generation of strategic leaders.
Thuật ngữ chủ đề Management-Strategic management
Từ khóa tự do Strategic planning
Từ khóa tự do Business planning
Từ khóa tự do Quản lí
Từ khóa tự do Quản trị chiến lược
Từ khóa tự do Management
Môn học Quản trị kinh doanh và du lịch
Tác giả(bs) CN Jones, Gareth R.
Tác giả(bs) CN Schilling, Melissa A.
Địa chỉ 100TK_Tài liệu môn học-MH516011(1): 000122113
Tệp tin điện tử http://lib.hanu.vn/kiposdata1/bookcover/tailieumonhoc/000122113thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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300[ ] |a xxi, 257 p. : |b board, graph, diagram ; |c 28 cm.
520[ ] |a This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap(R) learning solution will prepare the next generation of strategic leaders.
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