TRA CỨU
Các bộ sưu tập
Skip Navigation Links.
Thư mục - Vốn tư liệu
The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader

The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader : the iconic articles by the bestselling authors of Blue Ocean Strategy

 Kim, W. Chan
 Harvard Business Review Press, 2017 ISBN: 9781633692749
 Boston, Massachusetts : xiv, 205 p : ill. ; 21cm. English
Quản lí thị trườngThị trườngPhân khúc thị trường
Mô tả biểu ghi
ID:65380
DDC 658.802
Tác giả CN Kim, W. Chan
Nhan đề The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader : the iconic articles by the bestselling authors of Blue Ocean Strategy / W. Chan Kim, Renée Mauborgne
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press, 2017
Mô tả vật lý xiv, 205 p : ill. ; 21cm.
Phụ chú Sách quỹ Châu Á
Tóm tắt The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.
Thuật ngữ chủ đề Quản lí thị trường-Phân khúc thị trường-Thị trường
Từ khóa tự do Thị trường
Từ khóa tự do Quản lí thị trường
Từ khóa tự do Phân khúc thị trường
Tác giả(bs) CN Mauborgne, Renée
Địa chỉ 100TK_Tiếng Anh-AN(1): 000123755
Tệp tin điện tử http://lib.hanu.vn/kiposdata1/bookcover/anh/000123755thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
TagGiá trị
00000000nam#a2200000u##4500
00165380
0021
004BE99CEC9-1F70-4724-B0FD-3FF2D96B88B3
005202206011634
008220511s2017 mau eng
0091 0
020[ ] |a 9781633692749
035[ ] |a 982129747
039[ ] |a 20241208234629 |b idtocn |c 20220601163425 |d tult |y 20220511110716 |z maipt
041[0 ] |a eng
044[ ] |a mau
082[0 4] |a 658.802 |b KIM
100[1 ] |a Kim, W. Chan
245[1 4] |a The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader : |b the iconic articles by the bestselling authors of Blue Ocean Strategy / |c W. Chan Kim, Renée Mauborgne
260[ ] |a Boston, Massachusetts : |b Harvard Business Review Press, |c 2017
300[ ] |a xiv, 205 p : |b ill. ; |c 21cm.
500[ ] |a Sách quỹ Châu Á
520[ ] |a The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.
650[1 7] |a Quản lí thị trường |x Phân khúc thị trường |x Thị trường
653[0 ] |a Thị trường
653[0 ] |a Quản lí thị trường
653[0 ] |a Phân khúc thị trường
700[1 ] |a Mauborgne, Renée
852[ ] |a 100 |b TK_Tiếng Anh-AN |j (1): 000123755
856[1 ] |u http://lib.hanu.vn/kiposdata1/bookcover/anh/000123755thumbimage.jpg
890[ ] |a 1 |b 0 |c 0 |d 0
Dòng Mã vạch Bản sao Nơi lưu Tình trạng Cho phép yêu cầu
1 000123755 1 TK_Tiếng Anh-AN
#1 000123755
Nơi lưu TK_Tiếng Anh-AN
Tình trạng