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Social marketing

Social marketing : principles and practice for delivering global change

 Hastings, Gerard
 Routledge, 2023 ISBN: 9781003200086 ebk
 4th ed. London : xxii, 351 p. : color ill. ; 26 cm. English
Social marketingTiếp thịTiếp thị xã hộiMarketing xã hộiQuản trị kinh doanh và du lịch
Mô tả biểu ghi
ID:71391
DDC 658.8
Tác giả CN Hastings, Gerard
Nhan đề Social marketing : principles and practice for delivering global change / Gerard Hastings and Christine Domegan.
Lần xuất bản 4th ed.
Thông tin xuất bản London :Routledge,2023
Mô tả vật lý xxii, 351 p. :color ill. ;26 cm.
Tóm tắt Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings
Thuật ngữ chủ đề Social marketing
Từ khóa tự do Tiếp thị
Từ khóa tự do Tiếp thị xã hội
Từ khóa tự do Marketing xã hội
Môn học Quản trị kinh doanh và du lịch
Tác giả(bs) CN Domegan, Christine
Địa chỉ 100TK_Tài liệu môn học-MH516014(1): 000143848
Tệp tin điện tử http://lib.hanu.vn/kiposdata2/bookcover/000143848_thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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260[ ] |a London : |b Routledge, |c 2023
300[ ] |a xxii, 351 p. : |b color ill. ; |c 26 cm.
520[ ] |a Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings
650[0 0] |a Social marketing
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653[0 ] |a Marketing xã hội
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