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Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

 Hooley, Graham J.
 Pearson, 2020 ISBN: 9781292276540 print
 7th ed. Harlow : xxiii, 594 p. : ill. ; 27 cm. English
Target marketingMarketingTiếp thị mục tiêuTiếp thịQuản lí tiếp thịKhoa Quản trị kinh doanh và du lịch
Mô tả biểu ghi
ID:71400
DDC 658.802
Nhan đề Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd and Nick Lee.
Lần xuất bản 7th ed.
Thông tin xuất bản Harlow :Pearson,2020
Mô tả vật lý xxiii, 594 p. :ill. ;27 cm.
Tóm tắt Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint
Thuật ngữ chủ đề Target marketing
Thuật ngữ chủ đề Marketing-Management.
Từ khóa tự do Tiếp thị mục tiêu
Từ khóa tự do Tiếp thị
Từ khóa tự do Quản lí tiếp thị
Môn học Khoa Quản trị kinh doanh và du lịch
Tác giả(bs) CN Hooley, Graham J.
Tác giả(bs) CN Nicoulaud, Brigitte
Tác giả(bs) CN Rudd, John M.
Địa chỉ 100TK_Tài liệu môn học-MH516014(1): 000143807
Tệp tin điện tử http://lib.hanu.vn/kiposdata2/bookcover/000143807_thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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020[ ] |a 9781292276540 print
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041[0 ] |a eng
044[ ] |a enk
082[0 4] |a 658.802 |b MAR
245[0 0] |a Marketing strategy and competitive positioning / |c Graham Hooley, Brigitte Nicoulaud, John M. Rudd and Nick Lee.
250[ ] |a 7th ed.
260[ ] |a Harlow : |b Pearson, |c 2020
300[ ] |a xxiii, 594 p. : |b ill. ; |c 27 cm.
520[ ] |a Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint
650[0 0] |a Target marketing
650[1 0] |a Marketing |x Management.
653[0 ] |a Tiếp thị mục tiêu
653[0 ] |a Tiếp thị
653[0 ] |a Quản lí tiếp thị
690[ ] |a Khoa Quản trị kinh doanh và du lịch
691[ ] |a Marketing
692[ ] |a Marketing chiến lược (Marketing)
693[ ] |a Tài liệu tham khảo
700[1 ] |a Hooley, Graham J.
700[1 ] |a Nicoulaud, Brigitte
700[1 ] |a Rudd, John M.
852[ ] |a 100 |b TK_Tài liệu môn học-MH |c 516014 |j (1): 000143807
856[1 ] |u http://lib.hanu.vn/kiposdata2/bookcover/000143807_thumbimage.jpg
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