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Exploring public relations and management communication

Exploring public relations and management communication

 Tench, Ralph
 Pearson, 2021 ISBN: 9781292321745
 5th ed. Harlow, England : xxvii, 644 p. : ill. ; 27 cm. English
Public relationsQuan hệ công chúngTruyền thôngQuản líKhoa Quản trị kinh doanh và du lịch
Mô tả biểu ghi
ID:71485
DDC 659.2
Tác giả CN Tench, Ralph
Nhan đề Exploring public relations and management communication / Ralph Tench and Stephen Waddington.
Lần xuất bản 5th ed.
Thông tin xuất bản Harlow, England :Pearson,2021
Mô tả vật lý xxvii, 644 p. :ill. ;27 cm.
Tóm tắt Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book
Thuật ngữ chủ đề Public relations
Từ khóa tự do Quan hệ công chúng
Từ khóa tự do Truyền thông
Từ khóa tự do Quản lí
Môn học Khoa Quản trị kinh doanh và du lịch
Tác giả(bs) CN Waddington, Stephen
Địa chỉ 100TK_Tài liệu môn học-MH516014(1): 000143810
Tệp tin điện tử http://lib.hanu.vn/kiposdata2/bookcover/000143810_thumbimage.jpg
MARC
Hiển thị đầy đủ trường & trường con
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245[1 0] |a Exploring public relations and management communication / |c Ralph Tench and Stephen Waddington.
250[ ] |a 5th ed.
260[ ] |a Harlow, England : |b Pearson, |c 2021
300[ ] |a xxvii, 644 p. : |b ill. ; |c 27 cm.
520[ ] |a Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book
650[0 0] |a Public relations
653[0 ] |a Quan hệ công chúng
653[0 ] |a Truyền thông
653[0 ] |a Quản lí
690[ ] |a Khoa Quản trị kinh doanh và du lịch
691[ ] |a Marketing
692[ ] |a Quan hệ công chúng (Marketing)
693[ ] |a Giáo trình
700[1 ] |a Waddington, Stephen
852[ ] |a 100 |b TK_Tài liệu môn học-MH |c 516014 |j (1): 000143810
856[1 ] |u http://lib.hanu.vn/kiposdata2/bookcover/000143810_thumbimage.jpg
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#1 000143810
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